Prime Minister Narendra Modi emphasized the potential of the ‘yoga economy’ during his address in Srinagar on International Yoga Day. He highlighted how yoga, beyond its physical and mental health benefits, can contribute significantly to the global economy. Here are some key points from his message:

1. Yoga’s Global Appeal: Modi noted that yoga has become a global movement, embraced by millions worldwide. This widespread acceptance has opened up economic opportunities, including wellness tourism, yoga teacher training programs, and related industries.
2. Economic Opportunities: The Prime Minister underscored that the increasing demand for yoga has led to the growth of various sectors such as wellness centers, yoga apparel, and accessories. This growth has the potential to create jobs and stimulate local economies.
3. Srinagar as a Yoga Hub: By choosing Srinagar, a place renowned for its spiritual heritage and natural beauty, Modi aimed to promote it as a destination for yoga and wellness tourism. This aligns with his broader vision of integrating traditional practices with modern economic development.

1. Global Yoga Day’s Role: Modi emphasized that International Yoga Day plays a crucial role in raising awareness about the benefits of yoga and its economic potential. The annual event helps to showcase India’s cultural heritage and attract international tourists and yoga enthusiasts.
2. Government Initiatives: The Prime Minister also mentioned various government initiatives aimed at promoting yoga, such as supporting yoga centers, funding research in traditional medicine, and encouraging public-private partnerships to boost the yoga and wellness industry.

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Overall, Modi’s message in Srinagar highlighted the holistic benefits of yoga and its potential to contribute to economic growth, positioning India as a global leader in the wellness economy.